Arkos Group. Communications.

Energize Your Brand

In addition to his work on branding and marketing communications, Robert Barkin also frequently writes for major publications. Here are some of his most recently published articles.


Flu vaccination
Health Budgets Need Shot in the Arm

Underfunded even before the H1N1 flu crisis, public health departments struggle to protect the public from the worst epidemic in 40 years through cooperation with business and schools and a lot of late nights.


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  • Highway Funding
    Tough Road Ahead
    With the nation's roads in need of more attention than in decades, the stakes for the reauthorization of the federal government's transportation funding bill have never been higher.  How the new Congress and Administration sort out the demands of a host of constituencies will have an enormous impact on transportation policy for a generation.

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  • James Rokakis
    James Rokakis
    In this award-winning article, Barkin profiles James Rokakis, Cuyahoga County (OH) Treasuer, who was selected by American City and County magazine as the County Official of the Year. The article examined Rokakis' tireless efforts to fight the battle against housing blight, years before the topic became the source of a national crisis.



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  • Texas vs. GASB
    Texas vs. GASB

    A new day is coming in public finance for state and local government, with new rules for reporting liabilities for post-retirement health care benefits. But maybe not in Texas, where a rebellion is brewing that may have national implications.


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  • Saving for Retirement

    In this article, Barkin explores the efforts public employers are making to encourage their employees to save for retirement.



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  • Cover story
    Managing the Drought

    Concerns about a withering drought have forced public officials to seek creative solutions to their water management challenges. Whether by recycling, conservation or new partnerships, officials are meeting the public's demands.


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  • Fighting back

    With Baby Boomers aging, human resource professionals in state and municipal governments are showing new initiative in seeking ways to control health costs and accommodate the needs of this important employee segment. Some are looking ahead to the manpower requirements when this group retires.


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  • Pandemic Flu
    Preparing for a Pandemic

    Barkin learns that cities can't afford to wait for the arrival of a pandemic, like the avian flu, before taking action. Failing to prepare, experts say, would leave communities vulnerable, with millions struck down.



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