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The Nonprophet Advisor
Thoughts and observations on nonprofit management from a communications and executive professional with 30 years of experience.
With 30 years of communications experience and extensive work in nonprofit organizations at both the Board and staff levels, the NonProphet has knowledge that you are sure to find useful.
Often, organizations seek to resolve their communications problems by immediately leaping to a communication plan without first ensuring that their mission is settled and their strategy is sound. In previous posts, we've walked through these crucial first steps and now it's time to put together a communications plan.
Identifying audiences is ess ...
Organizing properly is essential (Photo credit: Sean MacEntee)
Throughout the process of building a new communications program, the urge is to move directly to the concrete -- publishing brochures, revamping the website, issuing press releases. But the important work of putting all of the pieces in their proper place, and assessing and positio ...
The Thinking Man sculpture at Musée Rodin in Paris (Photo credit: Wikipedia)
Too often, organizations forge ahead into plans for marketing and new businesses before clearly defining their objectives. A simple brochure or a few Tweets might provide the needed boost in donations to fund the organization or build a following on the Internet, or s ...
business plan (Photo credit: Wikipedia)
It's not exactly a popular notion, but it's true. Nonprofits are different, yes, but they are also like any other business. Money comes in and money goes out and it must be managed in between. Missions are essential to both, though maximizing value for owners applies only to one. They are also both depen ...